From tourism to connection
For decades, the travel industry sold us on places. The Eiffel Tower. The Grand Canyon. But in the post-pandemic world, we are no longer traveling just to see; we are traveling to be.
The VFR (Visiting Friends and Relatives) sector is evolving into something new: Connection Travel.
The shift: "visiting" vs. "meeting"
The role of tech in the connection economy
The old tools (Expedia, Skyscanner) were built for Point A to Point B. They cannot handle the complexity of the "Meeting" era, which requires Point A + Point B + Point C → Optimal Point D.
This is the "Many-to-One" logistical problem. As remote work disperses our social networks, the need for these "connection engines" will explode.
The Betweengs vision
We are entering the age of Algorithmic Serendipity. We don't necessarily care if the meeting point is Lisbon or Lima, as long as it allows us to be together within our budget.
Technology will stop serving the destination and start serving the relationship. It will handle the math of miles, minutes, and money, so we can focus on the chemistry of connection.
The future of travel isn't about the destination. It's about the people waiting for you at the arrival gate.